Leadership in Action: New Model: A Social Entrepreneur Changes the Landscape

REACHING THE POOR

India, like many developing nations, has a largely rural population. These people are much poorer than are those in urban settings and have far less access to health care. Whereas 70 percent of India's population resides in villages, 70 percent of the nation's doctors live in cities. As Shetty pondered how he could reach people in remote areas, he found that remarkable resources existed in his own backyard, in Bangalore. He quickly began to tap Bangalore's world-class information technology prowess and enlisted India's space agency, the Indian Space Research Organization, which is headquartered in Bangalore. Shetty gained the space agency's support in providing satellite connections that allowed NH to establish a telemedicine ...