EXERCISE TIME
To encourage an intuitive hit, try the following exercise, which I tweaked for intuition based on a model developed by Robert B. Dilts, a consultant in the field of neuro-linguistic programming, a construct of human behavior, learning, and communication.
When you need a new idea and you're stumped, employ the wildest side of your imagination and get as crazy and silly as you can, as if the impossible were possible and you were being paid to not make sense.
Come up with at least three scenarios. There will be gold in all three. But don't think about workability yet. Let your intuition tell you yes, no, or do nothing yet through the following exercise:
1. Close the door to your office, or find a room where you can be alone.
2. Write ...
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