VALUABLE LESSONS
What can companies and their boards of directors take away from the Cranfield study on CSR?
Have a defensible CSR strategy that is executable given existing resources, needs, and challenges. All evidence points to the fact that CSR is here to stay.
Be knowledgeable about CSR meanings and language. For some CSR denotes social care, for others environmental protection, for others philanthropy, and for still others health and safety. Sensitivity to language is particularly pertinent if one is to defend the adoption of CSR within a ...
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