SOCIAL CAPITAL
Think of effective self-promotion in terms of strategic visibility, meaning that leaders are intentional in the way they publicize, what they share, and how they communicate. Their effective technique for creating visibility is credible, consistent, and sincere. When approached with authenticity and integrity, self-promotion helps leaders to build the valuable social capital needed to accomplish business outcomes.
The visibility created by effective self-promotion has benefits for the individual leader. Self-promotion can help leaders build their careers over time in terms of pay and advancement. It can also provide many enhancements to their work lives, including the following:
Rewarding opportunities. Challenges, increased responsibilities, ...
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