Leadership in Action: Spreading the Word: How to Self-Promote with Integrity

Spreading the Word How to Self-Promote with Integrity

by Gina Hernez-Broome, Cindy McLaughlin, and Stephanie Trovas

For leaders and the groups they lead, doing a good job is often not enough to gain the visibility and recognition they deserve. What's needed is some self-promotion, carried out intentionally and strategically. Many leaders have a negative view of self-promotion, but there are ways for them-and their organizations-to benefit from it while still maintaining integrity and authenticity.

Many leaders expect visibility and recognition to result from doing good work, but simply doing good work is often not enough to achieve these results. ...