Leadership in Action: Selling Your Ideas: Giving some Wattage to Those Lightbulbs

BE PREPARED

Selling an idea to your organization involves two actions. First, you have to assess how your organization's climate and its methods of doing things will affect the way people respond to your idea, the degree to which people will support that idea, and what resources you are likely to gain for implementing that idea. Second, you need to decide which tactical approaches you will use to get your idea heard, supported, endorsed, and enacted. The tactics you choose will depend largely on how you adapt your approach for different situations and for different constituencies in the organization.

A well-reasoned and engaging implementation plan is essential for making the most of any idea. But before the implementation come the selling and ...