NOT JUST FOR STARS
Many leaders shy away from the idea of managing their image, thinking it is irrelevant or even dishonest or manipulative. Common misperceptions leaders have about image include the following:
Only celebrities and politicians manage their images. It may be true that the very famous (or those who want to be) pay more attention to their images than most people do. But consciously or unconsciously, people manage their images all the time. If you've ever practiced giving a speech, carefully considered your wardrobe, or labored over your résumé, you've been working on your image.
People want leaders to be likeable and personable; at the same time they want them to be above reproach, better than average, and demonstrative of high ...
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