CRITICAL NEED
Leadership is very much in the eye of the beholder. People have a sense of what and who a good leader is. If your social identity doesn't match those expectations, it makes leadership more difficult for you. The more closely you match a person's prototype of an ideal leader, the easier it is for that person to accept you as a leader. Consequently, it is very important that you understand your own social identity and its impact on the way you are seen by others. Doing so will make it possible for you to adapt your own behavior for effective influence.
Your understanding of social identities—both your own and those of others—is critically important in today's workplace. The people you lead are likely to be different from you and from ...
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