FOCUS ON OUTCOMES
We have labeled these ideas myths because they are so appealing until compared with the evidence. We don't mean to suggest that they have no value or that they're completely wrong. Far from it. Rather, we want to urge greater attention to the objectives of coaching programs in modern organizations. The outcomes desired need to shape the organization of this burgeoning professional service, and the world of executive coaching is sufficiently mature to allow greater selectivity in that enterprise. 
Editor's note: Issues & Observations is a venue for CCL staff members and associates to express their personal views about leadership. ...
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