Introduction to the Second Edition

Welcome to the second edition of Leadership: Plain and Simple. When I first wrote and self-published the book a few years ago, I thought that at least it would be a good record of my thinking about leadership. As it is, here is the second edition published by Financial Times Publishing and it’s turned out to be a hit!

It’s been the number one book of the 50,000+ offered in the search for ‘leadership’ on Amazon UK for over a year now. And readers have added over 100 five-star reviews, more than for any other business book on the site, ever.

The book seems to have a struck a chord in a couple of ways. First, it’s not a book about theory. It’s about an approach we call Future–Engage–Deliver or FED that you can ...

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