Foreword

These are cynical times. It is easy to begin to believe that there is nothing new under the sun and that innovative ideas are actually inconsequential updates on ancient managerial wisdom.

We don’t believe that. Indeed, we have been fortunate over the past 25 years to have worked with some of the world’s greatest business thinkers – from Peter Drucker to Kjell Nordstrom and Jonas Ridderstrale by way of Warren Bennis and Charles Handy. We now compile a ranking of business gurus – the Thinkers 50 (www.thinkers50.com) – which seeks to identify the business thinker who is making the most significant contribution to how managers in the field actually run their businesses.

And this is why cynicism is misplaced: business ideas actually change ...

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