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Leaders Don't Command: Inspire Growth, Ingenuity, and Collaboration by Jorge Cuervo

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15

Normalizing

What Is Normalizing?

Normalizing refers to a key leadership action and one that rarely gets the recognition it deserves. It is a direct descendant of the action of articulating and its goal is also to facilitate the process of acceptance among the team. Articulation should be accompanied by normalization. The former defines the situation and the latter is what allows it to evolve from a feeling of uncertainty, confusion, or blockage to a new normalcy—“is it normal for this to affect me this way?” This is necessary to go from “why is this happening to us?” to “what can we do about it?” Normalizing helps to take us from being victims to heroes.

Because we can only manage what we’re aware of, and what we’re unaware of manages us, ...

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