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Idea Number 2: Objectivity

I am subjective because I am a subject. If I were objective, I would be an object.

—Miguel de Unamuno

Man is the measure of all things: of the things which are, that they are, and of things which are not, that they are not.

—Protagoras

For centuries, Western thinkers have been developing an almost cult-like following of reason and logic and, as a result, its natural offspring: objectivity. This focus, which devours all other paths of knowledge, has started to become relativized since the dawn of the neurosciences and the concept of emotional intelligence. We now know that humans are specifically designed to not be objective.

In fact, there are few activities in which we actually can act objectively, for example, those ...

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