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Leaders Don't Command: Inspire Growth, Ingenuity, and Collaboration by Jorge Cuervo

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1

What the Heck Is Leadership?

“With all this talk of leadership, the articles and studies, it seems to be in fashion and, frankly, I am a little tired of it.”

Many professionals are starting to feel this way and it’s not surprising. Leadership supports many different approaches and is an evocative field that often attracts controversy. Essentially, the same thing happens in advertising. You get the feeling that everyone is expressing themselves emphatically, but would we be able to define leadership plainly and practically?

Humans are storytelling monkeys. For countless generations we have gathered around the campfire telling tales and myths designed to solidify our group cohesion, tribal values, and personal abilities. In those stories the ...

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