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Lead Generation For Dummies by Dayna Rothman

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Chapter 21

Ten Common Lead-Generation Pitfalls

In This Chapter

arrow Knowing the problems with tracking quantity not quality

arrow Creating too much promotional content

arrow Relying only on inbound marketing to grow your business

arrow Failing to nurture leads after they come into your system

I am sure your head is swimming with a ton of great information after reading this book. And I'm sure you can’t wait to go out there and implement these tactics in your own business. But first, a few warnings about common pitfalls I see marketers make time and time again.

Measuring Quantity over Quality

This is a big one. Many marketers, especially those just starting out with lead generation, get excited by the number of leads they can generate. However, remember that it isn’t about the number of leads you throw at sales that makes a good program. Instead, it is the number of quality leads that sales can actually close. Don’t be the marketer who throws leads at the wall like spaghetti to see what sticks. By following the rules in this book and testing, optimizing, and measuring your programs, you will have better ...

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