Part IV
The Middle of the Funnel
Visit www.dummies.com/extras/leadgeneration to find out how to make sure your emails hit the right inboxes.
In this part …
- Create well-designed emails that engage your audience
- Find out how to nurture leads until they are ready to buy
- Use multi-channel tactics in your lead nurture campaigns
- Learn scoring techniques that send purchase-ready leads to sales
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