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Lead Generation For Dummies by Dayna Rothman

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Chapter 10

Getting Found Through Search Engine Optimization

In This Chapter

arrow Understanding the major search engines

arrow Learning about Google’s algorithm and what it means for SEO

arrow Working with keywords to improve your chances of getting found

arrow Optimizing your site with on-page SEO and link-building techniques

According to Mashable, more than 1.1 billion people use Google search each month, making 114 billion searches. Pretty incredible, right? It's pretty much guaranteed that your potential leads are conducting millions of searches each month using keywords that describe what you are selling exactly, or the problem you help solve. And if you aren’t optimizing your website for search, you are not getting found.

Picture this: You are the sales director of a business looking for customer relationship management (CRM) software. So you search Google for B2B CRM software. The sites that are most optimized for search appear in the first couple of pages of results. Most likely, you are going to click the results that appear on the first page. In fact, a recent study done by the company Chitika ...

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