Part II
Connecting Inbound Marketing and Lead Generation
Visit www.dummies.com/extras/leadgeneration for more on how to create a big content piece from start to finish.
In this part. . .
- Fuel your inbound lead-generation campaigns with content marketing
- Optimize your website and search engine marketing for maximum lead conversion
- Create a blog that positions your company as an industry thought leader
- Use social media channels to generate viable leads for your business
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