Layout Workbook

THE DESIGN PROCESS

                 The recognition of
the value of the journey,
                     as opposed to the imagined value points of ending,
            informs the idea of process.

                                             TOMATO
                                                 london-based art collective

UNDERSTANDING METHODOLOGY

Design is a process of discovery. It is a journey that reveals communication through distinct stages, which include research and information-gathering, brainstorming, conceptualization, experimentation and development, and execution. When approaching any design problem, the focus of the designer must not be on the final product. Although the end result is important, the path that leads to it is equally significant. Valuable discoveries and insights, which foster growth and understanding, are gained through each stage of the design process. ...