Layout Workbook

THE FUNCTION OF DESIGN

                 To design
                         is much more than
simply to assemble, to order, or even to edit; it is
                                            to add value and meaning,
             to illuminate, to simplify, to clarify,
                                            to modify, to dignify,
                              to dramatize, to persuade,
             and perhaps even
                              to amuse.

                                       PAUL RAND
                              author, graphic designer, teacher

COMMUNICATING MESSAGES

The function of graphic design is the communication of messages through the juxtaposition of words and pictures. It is the visual synthesis of thought in the form of publications, exhibitions, and posters, as well as packaging, signage, and digital interfaces. Design is tactile, environmental, and interactive. Responding to public needs, it is a powerful visual medium that is present in all aspects of daily life. Graphic design ...