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Layout Essentials by Beth Tondreau

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HORIZONTAL HIERARCHY

51. Break Signage into Sections

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Designing signs is a specific design challenge that requires logic, organization, and consistency. A grid system for the graphics applied to a sign system—especially designs that wrap around kiosks—can accommodate

 

•   levels of information that are searched in sequence—choice 1, choice 2, and so on

•   secondary choices that are still important, such as which language to read

•   tertiary information that answers basic questions and needs, such as gate information at an airport, restroom designations, and where to get something to eat

•   a host of complex options that arise in the course ...

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