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Layout Essentials by Beth Tondreau

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COLOR AS ORGANIZING PRINCIPLE

45. Control It with Colors

image

Consistent in size and within an overall grid, tightly plotted yet flexible color modules can support playful variations of both text and images, as shown in this program calendar. Boxes and color can provide an overall system and structure and can also control information clearly. When listing a lot of specific details, a grid that combines color modules can set off dates and information from other kinds of text, such as URLs, calls to action, or banners with the main title of the piece.

ProjectProgram calendar

ClientSmithsonian, Cooper-Hewitt, National Design Museum

DesignTsang Seymour ...

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