RHYTHM AND FLOW

10. Pacing Sets the Tone

image

Some grids include mechanical, clear, repeated, or marching columns of images or information to catalog as much material as possible. However, most grids also allow for lyrical movement from one block of information to the next, from spread to spread, or from screen to screen. The pacing of material on the page makes a difference in attracting or sustaining interest. Pacing can stem from variation in sizes and positions of images and typography as well as the amount of margin around each image.

ProjectDesign for the Other 90%, exhibition catalog

ClientSmithsonian, Cooper-Hewitt, National Design Museum

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