COLOR

8. Define Space with Color

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Color is a way to make modules or sections stand out. Color defines space as well as helps to organize elements within a space. Color also enlivens a page and provides a psychological signal for the kind of message that’s being conveyed. When setting up colors, consider the audience. Saturated colors attract attention, while desaturated colors support the material in a more understated way. Too many colors can cause a piece to be busy and hard to naviagate.

A CRUCIAL PRODUCTION NOTE ABOUT COLOR

We live in an RGB world, in which both clients and designers view almost everything on screen. Colors on screen are luminous, ...

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