HIERARCHY OF INFORMATION
5. Go Easy on the Reader
Does the material have headings? Subheadings? Lists? Bullets? If not, does it need any or all of the above? Make the most important information larger or bolder, or set it in another face to distinguish it from less-important text. Varying fonts as well as text size and weight can also help set apart different types of material, but keep it simple. If each style doesn’t have a clear purpose, many different styles can be confusing.
Although size matters, space matters just as much. The location of ...
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