DETERMINE THE APPROPRIATE GRID
3. Assess the Material
Content, margins, amount of imagery, desired number of pages, screens, and panels all factor into deciding how to set up a grid. Above all, the content determines the structure of the grid. The grid you use depends on each specific design problem, but below are some general guidelines:
• Use a SINGLE-COLUMN GRID when working with continuous text, such as an essay or a book. A single column of text can seem less intimidating and more luxurious than multiple columns, making it suitable for art books or catalogs.
• For more complicated material, TWO-COLUMN or MULTICOLUMN grids afford flexibility. ...
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