Appendix 1
Sample Benchmarking Study Outline: Syndicated Market Research Company
- Study overview and design
- Familiarity with Syndicated Report Providers
- Reports Relied Upon Most
- Main Competitors
- Ratings of Company and Main Competitors
- Advantages and Disadvantages of Company
- Advantages and Disadvantages of Competitors
- Strong Statements Describing Company Studied and its Products
- Strong Statements Describing Competition
- Process of Searching, Selecting and Purchasing Reports
- Estimates for Generating DR Information In-house
- Awareness and Use of Decision Resources Products and Services
- Communications about New Reports and Improvements. Awareness
- Recommendations to Improve Usage
- Purposes for Which DR Products are Used
- Job Support and ...
Get Launching New Products now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
