Book description
The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.
Table of contents
- Cover
- Title
- Copyright
- Dedication
- Abstract
- Contents
- Introduction
- Chapter 1: Context of the New Product Launch
- Chapter 2: New Product Launch Team Leadership Approach
- Chapter 3: Marketing Mix: The 4 P’s
- Chapter 4: Messaging, Professional Selling, Raving Fans, and Customer Development
- Chapter 5: Sales Training, Value Propositions, the Brand Promise, Pricing, Legal, and Ethical Considerations
- Chapter 6: New Product Launch Checklist
- Appendixes
- References
- Index
- Ad Page
- Back Cover
Product information
- Title: Launching New Products
- Author(s):
- Release date: September 2015
- Publisher(s): Business Expert Press
- ISBN: 9781606499238
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