Launch: How to Quickly Propel Your Business Beyond the Competition

Case Studies

Creating case studies about other businesses in your industry is a powerful form of content.

• First, case studies satisfy the “other people” component of the elevation principle. When you showcase successful businesses, highlighting what they do right, you offer encouragement to your reader base.
• Second, case studies simply make for great content. When your readers read how others are winning, they'll discover new ideas or tips that could help them achieve success.
• Third, you can form stronger ties with showcased businesses, which could lead to future partnerships.
• Finally, this type of content can be a lot of fun to create.

A case study is an examination of a successful business or individual. This type of story often details the challenges people faced, what they did to overcome those challenges, and the actual results they achieved.

You might be thinking you could use case studies to showcase your customers. That's not what I'm suggesting here.

If you want outstanding content, seek case studies that have absolutely no connection to your products, services, or clients. Rather, look for an outstanding story that will encourage and empower your reader base. If you treat a case study as a powerful content tool—not a marketing tool—you'll find people will welcome it with open arms.

For example, let's say you sell software that helps businesses manage their employees and your objective is to build a destination for human resource professionals. If you focus on businesses ...