9.2. e-Anything and e-Everything

The major driver in many business domains today is the use of Internet-based technologies to open new market opportunities, deliver improved services to customers, and streamline internal business processes [1, 2]. In its broadest sense these changes are most often called e-business.[1] The upheavals being seen in many industries reveal that e-business is changing the underlying economics of business. Through the use of innovative e-business strategies, traditional businesses are being transformed by nimble new competitors offering cheaper value propositions, bringing them to market more quickly, and attracting large interest from consumers. In order to compete, established companies themselves are undergoing ...

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