Direct Response Pages
Many stand-alone landing pages are designed specifically to elicit a direct response, usually signing up to a service or purchasing a product. These pages may be designed for traffic from a specific campaign or traffic source. For example, they can be used for a specific affiliate or for a paid search engine campaign. This allows the page to be tweaked to match the intent and messaging of the upstream originating traffic source.
Begin with a Compelling Page Headline
The success of a direct response page can sometimes be determined within seconds. If your page does not capture a visitor’s attention and spike their curiosity almost immediately, it will fail.
A strong headline gives your visitors a reason to stay and digest ...
Get Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
