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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Usability Checks

You can undertake several activities that can improve the usability basics of your landing page.

Formal and Informal Testing

Usability testing allows you to test your design ideas on representative users of your website. It can be an effective means of uncovering disconnects between users’ expectations and your designs. Usability testing companies can help you recruit appropriate subjects, conduct the tests, and deliver detailed findings.

Usability testing can often be done inexpensively and informally. Steve Krug’s excellent book Rocket Surgery Made Easy (New Riders Press, 2010) is a readable and practical primer on the subject of informal testing. After running as few as three subjects through your mission-critical conversion ...

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