Web Usability Overview
Common sense is not so common.
—Voltaire, Dictionnaire Philosophique (1764)
Good usability is properly managing people’s expectations. Some of the overall goals of web usability are
- Decrease the time it takes visitors to finish tasks
- Reduce the number of mistakes visitors are likely to make
- Shorten visitors’ learning time
- Improve visitors’ satisfaction with your site
When you are considering usability for landing pages, you should always take into account the following picture of your visitor’s typical mind-set and behavior:
- The visitor has extreme impatience and little commitment to your site.
- The visitor has a short fixation on only the more prominent items of interest.
- The visitor’s typical desired next action ...
Get Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
