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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Desire

The mind-set and attention span of the visitor in the desire stage is different from those in the preceding stages. Whereas the attention and interest stages may have lasted only a few seconds, visitors in the desire stage may give you their full attention for minutes or even hours. They are in research mode and are willing to take more time.

With visitors in the desire stage, you get the precious gift of having them spend time on your landing page or website. You have piqued their interest and are now engaged in a subtle seduction to increase your visitor’s desire.

However, seduction is a tricky and tenuous activity. You can’t move too fast without turning off visitors. Yet we see this all the time on the Web. Have you ever visited a ...

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