Part III: Fixing Your Site Problems
The painful work of diagnosis is over. Now we turn our attention to rebuilding and improving your landing pages and website. In this part of the book you will learn the keys to conversion improvement, best practices for specifics situations, and how to prioritize ideas for your landing page tests. Part III consists of the following chapters:
Chapter 7 Conversion Improvement Basics
Chapter 8 Best Practices for Common Situations
Chapter 9 The Strategy of What to Test