Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition

Chapter 11

Preparing for Testing

In theory, theory and practice are the same. In practice, they are not.

— Attributed to Albert Einstein

“Just test it!” is a great and often heard refrain—if it were only that easy…. In this chapter we will explore the complexities of managing the different versions of your test content and address common testing problems.

Chapter Contents

• Overview of Content Management and Testing
• Content Management Configurations
• Common Testing Issues