Book description
A fully updated guide to making your landing pages profitable
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.
Features fully updated information and case studies on landing page optimization
Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
Provides a step-by-step implementation plan and advice on getting support and resources
Includes a Google AdWords gift card
Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Table of contents
- Cover
- Praise
- Title Page
- Credits
- Copyright
- Publisher's Note
- Dedication
- Acknowledgments
- About the Authors
- Introduction
- Part I Understanding Landing Page Optimization
- Part II Finding Opportunities for Site Improvement
- Part III Fixing Your Site Problems
- Part IV The Mechanics of Testing
-
Part V Organization and Planning
- Chapter 13: Assembling Your Team and Getting Buy-in
-
Chapter 14: Developing Your Action Plan
- Before You Begin
- Understand Your Business Objectives
- What Is the Lifetime Value of the Conversion Action?
- Assemble Your Team
- Determine Your Landing Pages and Traffic Sources
- Decide What Constitutes Success
- Uncover Problems and Decide What to Test
- Select an Appropriate Tuning Method
- Implement and Conduct QA
- Collect the Data
- Analyze the Results and Verify Improvement
- Chapter 15: Avoiding Real-World Pitfalls
- Appendix
- Glossary
- Index
- Advertisement
- Google AdWords Coupon
Product information
- Title: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition
- Author(s):
- Release date: April 2012
- Publisher(s): Sybex
- ISBN: 9780470610121
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