Part IV. Increasing Your Sales
In this part . . .
Face it, one of the most common purposes of landing pages is to make online sales. Chapter 11 deals with the aspects of closing these sales. Here you'll find everything you need to know about e-commerce, including a few common e-commerce mistakes, tips on your shopping cart, and help with a merchant account.
If you're having trouble closing your online sales, you need to fine-tune your landing page, which we cover in Chapter 12. This includes using focus groups, tracking software, and usability studies. Look to this chapter to isolate problems with your landing page and make the correct changes.
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