Part III. Getting to Know Your Customers
In this part . . .
This part is all about getting to know your visitors and figuring out how to design a landing page just for them. Chapter 8 examines the procedures for developing a customer profile, including the steps to create a virtual customer.
Chapter 9 picks up at designing your site with your visitors in mind so that you meet their expectations. After you design your site, Chapter 10 looks at tracking customer responses and includes an overview of the tools you need to do the tracking, such as feedback forms, online forums, and customer reviews.
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