Part II. Building Landing Pages
In this part . . .
In Chapter 4, you discover the key elements of a landing page — the pieces that need to be in place for the landing page to be effective. These key elements include the fold, headlines, calls to action, and body text.
Chapter 5 explores beautifying your landing page — using colors, fonts, and images on your landing page. Chapter 6 is all about developing a writing style to use on your landing pages, plus we kick in a little grammar lesson free of charge.
Finally, Chapter 7 talks about building trust with your visitors. When it comes to optimizing your landing page, one key area to focus on is the trust elements you include on your site.
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