Part I. Landing Page Basics
In this part . . .
In this part, you get a full-scale introduction to landing pages — what they are, what their function is, and what types you can choose from. You discover not only what a landing page is, but also what a landing page is not.
We also review online marketing and debunk some of the more common online marketing myths. We also look at the customer lifecycle management — specifically the relationship among acquisition, conversion, and retention.
Finally, we look at developing a business plan for your landing page business. A comprehensive plan is a great place to start when you create your online business.
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