To my girls:
April, who is always my greatest cheerleader and my unwavering constant.
Kaitlyn, who is both the reflection of who I am and the example of whom I aspire to be.
Get Laddering: Unlocking the Potential of Consumer Behavior now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
