Intellectual Capital
We need to begin by deciding what knowledge is most important to your organization. Thomas A. Stewart defines “intellectual capital” in his book by the same name: “Intellectual capital is intellectual material—knowledge, information, intellectual property, experience—that can be put to use to create wealth. It is collective brainpower.”
The following are examples of intellectual capital:
information about customers
effective practices (for example, audit practices or system processes)
market and technology trends
patents
trademarks
information about employees
innovations
information about competitors
competencies
industry knowledge
decisions and decision-making processes
Stewart warns us, “We all spout goop about the importance of ...
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