Corporate History: “Only Good for Public Relations”
Because the cooperation of subject companies is always necessary, the classic mindset that an organization’s history, or its long-term memory, is only good enough for public relations has to be changed. The books I described earlier outline how business historians, whether academic or otherwise, could improve their presentation of long-term OM to make it more functional for both academia and industry, just one suggestion being for researchers, writers, and the subject institutions that fund them to collectively create a code of conduct to combat the associated difficulties of perceived lack of credibility.
Alongside this, they also explain why history, a deeply unfashionable word in modern ...
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