Knowledge Management for Sales and Marketing

Foreword

The breadth and depth of knowledge that the management consultancy Knoco have in the field of knowledge management is without equal. For that reason the publisher commissioned them to publish a series of books looking at how knowledge management is applied in different circumstances. These books have become standard texts within the profession so when Tom approached me to discuss some of his ideas for a book targeted on knowledge management in sales and marketing I was delighted. I have known Tom for many years and collaborated on several business ventures with him and found his ability to relate to people of differing backgrounds, seniority and disciplines to be of immense value to our business.

This book looks at the end-to-end cycle ...