Knowledge Management for Sales and Marketing

List of figures and table

Figures

1.1. Data, information and knowledge 2

1.2. Knowledge flow from supplier to user 7

1.3. The enablers of knowledge management 10

1.4. The ‘learn before, during and after’ model 11

1.5. The link between knowledge and performance 13

1.6. The learning curve 15

1.7. Knowledge management and benchmarking 16

1.8. Categorisation of knowledge 17

2.1. Flow of knowledge along the internal supply chain 34

3.1. Knowledge management processes 37

4.1. The three community types 70

4.2. Nested communities 79

6.1. Knowledge management structure 96

7.1. Chains of KM accountability in an organisation 106

8.1. Tagging a document, the user can create a tag or accept a suggestion 114

8.2. Users can search on tags or on content ...