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Knowledge-Based Configuration by Juha Tiihonen, Claire Bagley, Lothar Hotz, Alexander Felfernig

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Chapter 14

Consumer Decision-Making and Configuration Systems

Monika Mandla, Alexander Felferniga and Erich Teppanb,    aGraz University of Technology, Graz, Austria,    bAlpen Adria Universität Klagenfurt, Klagenfurt, Austria

Abstract

Configuring complex products and services can be challenging for users. Due to the complexity of the underlying decision tasks, decisions are often influenced by different types of decision biases. Such biases can move users toward unintended results and are often the major reason for suboptimal decisions. In this chapter, we provide an overview of different types of decision biases, which can be of relevance for tasks related to configuration processes.

Keywords

Knowledge-based Configuration; Consumer Decision ...

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