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Know Your Shoppers (Collection) by Richard Hammond, Herb Sorensen

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Preface—Why retailing?

One thing that hasn’t changed is that retail is still physically and mentally hard work. The pressure’s always on; we’re only ever as good as our last trading day. Every time we open the store, what follows could be a disaster or a triumph.

And that’s the thrill of the thing, that’s why we do it—get things right, get the team pulling together, make customers happy, and take some money ... well, those are the days that keep us coming back for more. Getting retail right is thrilling—magic, even.

Getting retail right is thrilling—magic, even.

Welcome then to Smart Retail, where together we can try to make sure that you enjoy more good days, better profits, a happier team, an improved business performance, and a boost to ...

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