Introduction to this Edition
How to get the best from Smart Retail
Smart Retail is written from an enterprising store manager’s perspective—I’ve done that to make it easier to read but I want to be clear that whatever your role in retail, there is a lot to gain from giving the thing a read. In Appendix I are notes specific to various job roles: Take a look at them before you plunge into the main sections, of which there are four:
1. You—personal tips for honing your retail eye.
2. Team—how to get the best from your people.
3. Customer—how to delight them.
4. Store—getting the environment right.
Each section can be read in any order, or even on its own. You might want to start with whichever area you feel needs most work. It is fair to say that ...
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