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Know Your Shoppers (Collection) by Richard Hammond, Herb Sorensen

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Chapter Eight. All we need is a little better every time

Ideas are the fuel for organizations. What you do with those ideas, how you convert them into action and improvements, is what then makes the organization grow and prosper. Space for improvement can be readily found in all areas, especially in technique, systems, presentation, recruitment, and performance. All retailers can benefit from a culture of everyday performance improvement but few try to. Don Taylor and Jeanne Smalling Archer, authors of the very helpful Up against the Wal-Marts, call this “kaizen,” as does Julian Richer in his awesome book The Richer Way. Others use different names for the same thing. Kaizen is Japanese for “continuous improvement involving everyone.”

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